Media appearance: tips, do's & don'ts

Media appearance: tips, do's & don'ts

Do's

• Keep practicing
• Tell the truth
• Repeat your core message
• Use 'sound bites': a catchy quote or one-liner, journalists often copy this
• Take control: bring out the core message in the conversation as quickly as possible
• Have figures and facts ready: journalists love this
• Stay positive
• Stay short and concise
• Be prepared to provide explanations
• Play cards openly
• Stay businesslike
• Stay friendly
• Articulate clearly

Don'ts 

• Give personal opinion
• Lying
• Speaking for or about others
• Attacking journalist
• Defensive positioning
• Answer with just “yes” and “no”.
• Speaking off the record
• Considering the journalist as a friend
• Use as little jargon as possible: if there is no other option, always explain it

With our custom made media training we pay attention not only to the form, but also to the content. As a result, media appearances will no longer be a potential pitfall, but above all a great opportunity to put an issue on the map. More about our media training? Please feel free Contact with us!

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