Today, Lars Ykema and Marit van der Veldt, together with Naomi van der Louw and Bob Younge from DDMA, received the gold award in the B2B category at the Dutch PR Awards.
Wonderful recognition for this case, in which we were able to combine PR and stakeholder activation to make an impact. The strategy focused on influential and major pioneers and the benefits of certification. The aim was to connect the biggest names possible to the project as quickly as possible, which would create an attractive effect.
With this launch, the industry came one step closer to transparent advertising through self-regulation. The goal was to have 100 participating influencers and five certified advertisers within a year. More than 1,100 influencers have now obtained their certificate and many large advertisers have stepped in and will only work with certified influencers: a dream result! On to more!
