ASN Bank | Motivate people towards sustainable behavior

With money you can have a lot of influence to make the world a better place. ASN Bank has been committed to a sustainable, just society for 60 years. Working to protect and restore biodiversity is one of its pillars. ASN Bank does this, among other things, by inspiring people to commit to a richer nature and to opt for a more sustainable way of life. But how do you, as a bank, ensure that you not only inspire, but also activate? How do you ensure that people make sustainable choices?

Together with behavioral expert Reint-Jan Renes, we provided a working session for marketing and communications employees and sustainability experts from ASN Bank. We shared knowledge about sustainability and behavior: what hinders or encourages people to really live more sustainably? How do you encourage action to combat climate change? And, as a sustainable bank, how do you translate this into effective communication that contributes to behavioral change? We instructed the ASN Bank team to find out for each specific issue which behavior they could respond to as a sustainable bank, in order to contribute to the desired behavioral change.

A work session with results: the combination of listening and practicing yourself resulted in effective knowledge building and new energy.