You have to earn media attention. This can be done by approaching the right journalists or bloggers at the right time, with the right information or the right story. Issuemakers has a broad media network and is happy to help clients get deserved attention. We not only map out the strategy, but we also take care of its implementation. From preparing and sending press releases to writing columns and opinion pieces and organizing press conferences and events.

More about press information.

A well-prepared organization knows what is going on in politics around the issues relevant to it, at municipal, provincial and national level. With a well-thought-out public affairs policy, an organization identifies risks in a timely manner and seizes opportunities to approach political stakeholders at the right time, with the right message and on the right issue. Anyone who wants to influence the political and social agenda must therefore be well informed about the state of affairs in The Hague. That is not easy for every organization. Issuemakers has years of experience in public affairs and supports various clients with political monitoring and their advocacy in various sectors.

• Identifying and interpreting relevant political developments.
• PA strategy: advice on who can best be approached in government and politics, at what time, in what way and with what message.
• Advice on lobbying risks and opportunities.
• Structural monitoring of developments around important issues.
• Analysis of the role of stakeholders.
• Determining positions and developing the desired strategy.
• Conducting or training lobby discussions.

What distinguishes Issuemakers' approach from other agencies is the emphasis on the social responsibility of organizations and clients. We always place the questions from our clients in a broad social framework, after which we focus on the political positioning of our clients so that they become and remain an accepted discussion partner of government and politics. We do this partly by adopting a critical attitude towards our clients. Objectives and strategies are closely questioned and adjusted if necessary.

More about public affairs.

Monitoring competitors, keeping ambassadors warm or identifying critics. All ingredients for a successful stakeholder policy. And that is becoming increasingly important, partly due to the influence of social media. Issuemakers advises various clients on their stakeholder management. We map the playing field and weigh attitude, decision-making power and willingness to take action in order to determine the strategy for each stakeholder. Stakeholder management requires constant attention: as soon as the interest of organizations in a particular issue shifts, so does the position of the stakeholders.

We provide advice on which stakeholders should be involved or informed, how, by whom and with what message.

• Building stakeholder contacts.
• Training stakeholder conversations.

More about stakeholder management.