For a clean society now and in the future, AEB (Waste Energy Company in Amsterdam) solves waste issues. AEB achieves so much potentially useful substances from waste and the heat released during residual incineration of waste is used to generate electricity and heat homes and businesses.
Monitoring – To be able to prepare well and respond quickly to (possible) issues such as waste processing, recycling or sustainability, the communications department has asked De Issuemakers monitor media.
Anchor issue thinking – In addition, AEB wanted to 'issue thinking' – which does not include the (internal) corporate objectives of the company, but the (external) issues that play a role in society are central - anchoring them in multiple layers of the organization. To the Issue makers ask for help with this.
Approach
The Issuemakers monitors national, regional and national issues in the morning trade media for AEB. AEB management receives it most important news daily through a personalized newsletter.
The Issuemakers have organized several workshops at AEB, attended by employees from various departments of the organization participated. Participants were challenged to... outside-in-way to look at their own organization and to think about it the way in which the organization could deliver positive impact on social issues.
