Packaged: media monitoring

Companies that market packaged products are legally obliged to contribute to recycling. Packaged acts on behalf of the packaging industry and has various tasks. The packaging chains therefore provide a large and active supply chain contribution to making the Dutch economy fully circular, which is one of the European leaders.

Monitoring – To be able to prepare well and respond quickly to (possible) issues such as plastic waste processing, recycling or sustainability, the communications department has asked De Issuemakers monitor media.

Approach
The Issuemakers monitors national, regional and national issues in the morning trade media for Packed. Verpact's management receives the most important news daily through a personalized newsletter.