DDMA – Introduction Dutch influencer register | Press Approach and Issue Making 

Influencer marketing has quickly become a mature and fully-fledged channel within the marketing world. In addition to the immense possibilities it offers for brands and influencers, it also comes with additional responsibilities.   

Advertising must be recognizable as advertising, and an influencer must take into account special rules that have been drawn up for, for example, children's marketing. But who tells you that, as an influencer, you receive stuff from brands and you are suddenly monitored more closely when you post this?  

That is why various organizations from the marketing sector - DDMA, Advertisers' Association and the Advertising Code Foundation - developed certified by influencerrules.com. A certification that allows influencers, online creators and talents to demonstrate that they advertise correctly and responsibly. More than 700 influencers have now been certified💪! 

Issuemakers was responsible for communication with the press and stakeholders. Because before the story could be shared with the media, it was very important that major advertisers and management agencies were aware of the initiative and could provide input on the certification process. Colleagues Emma Postma, Marit van der Veldt and Lars Ykema worked hard on the project for months.  

Curious where that led? Within a week, more than 900 influencers registered for the e-learning and we were seen everywhere. From the NOS to the AD to the podcast Bankzitters. 

Read/listen/watch it here:
🧡 NOS
🧡 RTL
🧡 Adformation
🧡 Fidelity
🧡 A.D