Her clients have now been (partially) compensated for the suffering caused to them, but González Pérez remains committed to them. She won this prize because of her efforts for the victims of the benefits affair and because of the impact she has made. The jury – led by Mieke Ansems (VNO-NCW) – made this choice because González Peréz' put the victims center stage in her work and the public debate was therefore no longer about numbers but about real people.

According to the jury, led by Reint Jan Renes, the way in which the initiators led the conversation meant that this protest - with an attendance of an estimated 15,000 participants - grew into the largest agenda setter and issue maker in 2020.

For the first time in thirty years went the farmers with their tractors massively the onto the street: eha message by Bart Kemp on Whatsapp resulted in one of the largest farmers' protests in history. De jury spoke further her appreciation out that Kemp is close to his original objective in the unprecedented commotion surrounding the farmers' protests Remained and continued to draw attention in a personal way to the importance of farmers and their products for Dutch society.

The petition that Hofman drew up was signed more than 100,000 times within a day. By signing the petition, proponents of the Children's Pardon indicate that they want migration children who were born here or have lived here for more than five years to receive a residence permit. With his action, Hofman has shown that it is inhumane to send children who grew up here back to a country that is completely unknown to them. According to the jury, the 'Back to your own country' campaign has had a great influence on the discussion about the child pardon.

According to the jury, the fact that this action group has managed to put this issue on the agenda in a way that the trade unions were unable to do makes their initiative very strong. The fact that it started with individual teachers who came together via social media also makes this action so strong, according to the jury. During its formation, the education action group managed to make money available for salary improvements.

Borst and Gaemers' biggest concern is that vulnerable elderly people are structurally disadvantaged in nursing homes. According to the jury, their manifesto provides a topic of great social importance with a new meaning in a very personal way. Borst and Gaemers' action has led to much unanimity among both policymakers and the general public. In addition, it is the reason for the availability of additional government resources to tackle the issue.

They collected more than one hundred and thirty thousand signatures. Their solid attack plan and the structural, substantive lobby ensured that the jury chose the 'Minimum Youth Wage' issue as the unanimous winner. Young & United's action resulted in the House of Representatives voting in favor of a motion that indeed equalized the minimum youth wage with the regular minimum wage.

He also offers a practical solution, which, according to the jury, makes his action very strong. Slat made the news worldwide with 'The Ocean Cleanup'. The startup that Slat started with three hundred euros of his own savings raised more than two million euros through a crowdfunding campaign.

The issue of Zwarte Piet was an important topic of both social and political debate for weeks. The discussion made racism an important theme not only around the Sinterklaas festival, but in a general sense within the Dutch media.

'Stop the plofkip' was a great success, partly due to its confrontational character. In their campaign, they publicly addressed companies or retail chains about processing the floppy chicken. According to the jury, the Wakker Dier Foundation applied very good framing by introducing the term 'plofkip'. In response to this campaign, many A-brands, caterers and hospitals have agreed to stop using the popping chicken.

The parents of this boy have not only committed themselves to their own foster son, but to the broader context of the problems surrounding young asylum seekers. For this reason, and because of the major social and political discussion they have initiated, the jury selected Mauro's parents as the winner. Partly because of the 'Mauro' issue, a children's pardon has been introduced for young asylum seekers who have been here for at least five years.

Within a week of posting the tweet, he gained roughly 15,000 followers on this social platform. Van 't Hek's campaign was picked up by various media (NOS news, nu.nl, GeenStijl and Pauw & Witteman) and therefore reached a large audience. When making their decision, the jury of the Issue Award mainly paid attention to originality, social impact, relevance, resistance encountered and personal drive.

The jury chose the Green Saint, because with this campaign Oxfam Novib managed to reach society, politics and a number of large retail chains in a short time. In response to Green Santa, major retail chains such as Lidl, Jamin, AH and HEMA have announced in a press statement that they will pay attention to and improve the sustainability of the chocolate (letters) on their shelves from 2010 onwards.