Lars Ykema
(he/him/his)
Gaining attention for the topics that you find important, from the people who matter to you, that is what I enjoy doing most. Preferably with campaigns, innovations or policies with which we create a positive impact for society. At Issuemakers I am involved in campaign and media strategy, issue management, creative concept development and I give media training and workshops.
I have done this in recent years for many different clients, for many more different topics. From making food fairer (Tony's Chocolonely, Mister Kitchen, Lidl), stimulating creativity among young people (Samsung X Nxt Museum), increasing digital literacy (Media Literacy Week, Seniorweb), a more biodiverse Netherlands (National Think Tank) to opening a new palace (Palace Het Loo) and further professionalizing influencer marketing (PR introduction of Certified by influencer rules, awarded a golden Dutch PR Award).
In addition to my Communication Science studies, I enjoyed taking the VEA course C20 Concept Development, I studied behavioral change in the public domain at the Utrecht University of Applied Sciences and I followed the Design Sprint Masterclass by AJ&Smart.
Outside of work I do sports (tennis, football, cycling, paddle tennis, running, there's little I don't like) or visit
Professional specialisms
PR, Strategic communication, Social positioning, Concept development, Workshops
Sectors and issues
Technology and Media, Retail, Food and Beverage, Arts and Culture, Exercise
Study
Communication Science BA at the Free University of Amsterdam
Communication Science MA at the University of Amsterdam
Behavioural change in the public domain at the Utrecht University of Applied Sciences
VEA Concept Development
