Difference between issue, hype and trend

What is a hype?

A hype is a short-lived wave of publicity about a unique event. A hype arises suddenly and usually fades into the background within a few days or weeks. An example is the attention paid to PokémonGo or the so-called banga lists with girls who are easy to 'get'.

What is the difference between an issue and a hype

Hypes can expose issues or bring them back to attention. In this way, bangalists can address the issue of cyberbullying set agenda. Hypes are therefore also an important element when putting an issue on the agenda.

What is a trend

A trend is a long-term development in society, we call it a trend. This concerns long-term developments in a specific period, caused by economic, financial or social factors. For example, an important trend at the moment is individualization. The issues related to this include The New Way of Working, declining participation in association life and the growing call for generally accepted norms and values. Another trend is the rise of Islam; underlying issues include refugees, terrorist threats and terrorism. Trends can cause different issues in different places. Take the trend of overpopulation. In the Netherlands, this mainly causes issues regarding waste processing, traffic jams and intolerance. In developing countries, lack of water and food are the most important issues within this trend.

What is the difference between an issue and a trend

Unlike issues, trends do not involve conflicting interests or a search for a solution. But the issues in a society are all elements of such a trend. They arise from them and support or strengthen them. Issues are based on trends

Most important trends of the moment

  • Climate change
  • Growing middle class in emerging economies
  • Growing number of chronic diseases
  • Increasing polarization
  • Cyberdependency/technologization
  • Increasing geographic mobility
  • Increasing inequality in income and wealth
  • Power shifts
  • Urbanization
  • Aging population
  • Changing landscape of international governance
  • Environmental pollution
  • Growing national sentiment

Glossary

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